For real estate agents and team leaders
A real estate business that grows without running through you.
Most top producers don't have a growth problem. They have a systems problem: follow-up, handoffs, reporting and delegation that still live in their head. I build those systems with you and install them in 90 days, so you can work on your business instead of in it.
CEO of a brokerage that's produced over $5.4B in sold real estate volume in the last 5 years.
I · Sound familiar
Busy in the business. No time to work on it.
Production grew. The systems didn't. So every lead, file and fire still finds its way back to you.
Leads slip through because follow-up depends on who remembers.
Your team learns by shadowing you, because the playbook lives in your head.
You can't take two weeks off without clients or deals slipping.
You find out how the month went after it's over.
You've tried AI tools, but none of them are wired into the real work.
If that sounds familiar, the ceiling isn't effort. It's missing systems. Most owners spend their time. The ones who scale invest it.
II · What we build together
The systems your growth is waiting on.
We find the one constraint holding your business back, then build and install the systems around it, with you and your team.
Lead follow-up
Every lead gets a response and a next step, whether or not you're the one who remembers.
Client experience
The same standard from first call to closing day, so referrals don't depend on how busy you were that month.
Delegation and SOPs
The way you do things, written down so your VA or team can run it without asking you.
Onboarding and handoffs
New agents and assistants ramp up from a playbook instead of shadowing you.
KPIs and reporting
One view of your pipeline, production and where your time goes, before the month is over.
AI that frees your people
Assistants set up for your real workflows, so your team spends its time on judgment and relationships.
My three VAs and I use AI to take repeatable work off everyone's plate. We bring the same approach to your business.
III · The Leverage Collective
From operator to owner, in 90 days.
The Leverage Collective is how we do this work together, for established agents and team leaders. We find where your business is leaking time and money, install the systems that fix it, and set the rhythm that keeps them running. Your core systems are live in the first 30 days. Everything we build is yours to keep.
Clarity
Where your time and money actually go, and the one constraint to fix first.
Systems, installed
Follow-up, SOPs, delegation and reporting built into your business, not handed to you as homework.
Time back
Hours returned to you and your team, and a business that depends less on your calendar.
Own a business outside real estate? The same system applies. Tell me about it in your application.
In their words
Shoney has a rare gift for breaking down complex AI concepts into actionable strategies. He personally guided me through creating tools that completely eliminated hours of manual work from my routine. His unique approach to leadership and wealth-building is inspiring, grounded, and incredibly effective. Thank you, Shoney, for completely transforming the way I work!
Dusty W. · Top 1% Producer (Utah)
Shoney has created awareness of how to approach organizing my business and integrating AI to do a lot of the indirect communication and presentation work, allowing me to focus my time and effort on the relationships that drive my life and work! The catapult this is giving our business is more like a trebuchet! Thanks, Shoney!
Jeff · Top Agent
IV · Who you'd work with
I was the bottleneck first.
Hungry and homeless from nine to fourteen. Seven years in door-to-door sales. Then I became CEO of KW Westfield, a brokerage of 300+ agents, and every decision still ran through me. The answer wasn't working harder. It was building systems other people, and now AI, could run. Today those systems give me back 7 to 10 hours every week. That's what I teach.
V · Writing
Recent writing.
Essays on leverage, systems and AI for agents and owners who'd rather work on the business than in it.
How to Teach AI Your Business Processes, Starting With the Hidden Ones
Your best processes run on instinct, so they're never written down. How to find them, teach AI your reasoning, and keep the final call yourself.
VI · The Leverage Memos
Not ready for a call? Start here.
Short notes on the systems I've built, the work I've handed to AI, and where my judgment still sits in it.
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Strategy call
Find the constraint first.
Apply, and if it looks like a fit, we'll set up a short call to find where your business is stuck and which system to build first. If it isn't a fit, I'll tell you directly and point you to a better option.
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